{"id":5173,"date":"2026-04-16T11:29:43","date_gmt":"2026-04-16T11:29:43","guid":{"rendered":"https:\/\/www.addhelix.com\/?p=5173"},"modified":"2026-04-16T12:17:19","modified_gmt":"2026-04-16T12:17:19","slug":"digitalisierung-in-der-lebensmittellogistik","status":"publish","type":"post","link":"https:\/\/www.addhelix.com\/en\/digitalisierung-in-der-lebensmittellogistik\/","title":{"rendered":"Digitalisation in food logistics"},"content":{"rendered":"<div class=\"wp-block-cover alignfull\" style=\"min-height:33vw;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-fifth-background-color has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/www.addhelix.com\/wp-content\/uploads\/2026\/04\/Lebensmittel_Digitalisierung_addhelixWS_CoPilot10042026.jpg\" class=\"wp-block-cover__image-background wp-post-image\" alt=\"Digitalisation in food logistics\" data-object-fit=\"cover\" data-object-position=\"55% 42%\" style=\"object-position:55% 42%;\" srcset=\"https:\/\/www.addhelix.com\/wp-content\/uploads\/2026\/04\/Lebensmittel_Digitalisierung_addhelixWS_CoPilot10042026.jpg 1536w, https:\/\/www.addhelix.com\/wp-content\/uploads\/2026\/04\/Lebensmittel_Digitalisierung_addhelixWS_CoPilot10042026-300x200.jpg 300w, https:\/\/www.addhelix.com\/wp-content\/uploads\/2026\/04\/Lebensmittel_Digitalisierung_addhelixWS_CoPilot10042026-1024x683.jpg 1024w, https:\/\/www.addhelix.com\/wp-content\/uploads\/2026\/04\/Lebensmittel_Digitalisierung_addhelixWS_CoPilot10042026-768x512.jpg 768w, https:\/\/www.addhelix.com\/wp-content\/uploads\/2026\/04\/Lebensmittel_Digitalisierung_addhelixWS_CoPilot10042026-18x12.jpg 18w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center\" id=\"h-digitalisierung-in-der-lebensmittellogistik\"><strong>Digitalisation in food logistics<\/strong><\/h1>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-style-default has-global-padding is-layout-constrained wp-container-core-group-is-layout-de28b32a wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-0e0a5664 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-wie-iot-amp-echtzeit-tracking-transparenz-schaffen-auch-fur-kmu\"><strong>How IoT and real-time tracking create transparency \u2013 for SMEs too<\/strong><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">The demands of food logistics are constantly increasing: freshness, quality and safety must be guaranteed at all times \u2013 amidst increasingly complex supply chains and growing cost pressures.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Digitalisation is no longer just a concern for large corporations. Modern solutions based on the Internet of Things (IoT) and real-time tracking now make transparency a reality for small and medium-sized enterprises (SMEs) as well.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-0e0a5664 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-herausforderungen-in-der-lebensmittellogistik\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Challenges in food logistics<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Foodstuffs are among the most sensitive goods in logistics. Even minor deviations in the transport process can affect quality, shelf life and customer satisfaction. Typical challenges include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lack of transparency during transport<\/li>\n\n\n\n<li>Time-sensitive delivery windows<\/li>\n\n\n\n<li>Significant coordination required between dispatch, drivers and customers<\/li>\n\n\n\n<li>Manual rework in the event of discrepancies or complaints<\/li>\n<\/ul>\n\n\n\n<p>Without digital support, risks arise that are difficult to control.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background has-background has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-5ccca7b9 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-655a607c wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-base-color has-text-color has-link-color has-large-font-size wp-elements-da7a2c727bcb2ed98471f91f08a6e1ab\" id=\"h-digitalisierung-als-antwort-auf-steigende-anforderungen\"><strong><strong><strong><strong><strong>Digitalisation as a response to growing demands<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-base-color has-text-color has-link-color wp-elements-4b7be8233fb2478acd2f87cac29e06ce\">Digital solutions lay the groundwork for greater clarity, better decision-making and more efficient processes. Key components of this include <strong>IoT (Internet der Dinge)<\/strong> and <strong>Real-time tracking<\/strong>.<\/p>\n\n\n\n<p class=\"has-base-color has-text-color has-link-color wp-elements-a13469cfd1b0d14a7c1321902ae506c0\"><strong>IoT<\/strong> refers to connected devices and sensors that automatically collect and transmit data \u2013 such as location, status or timestamps.<br><strong>Real-time tracking<\/strong> ensures that this information is always up to date and readily available. This transforms an opaque supply chain into a manageable process.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-655a607c wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-base-color has-text-color has-link-color has-large-font-size wp-elements-0cd3171e716a7c4ca03b0623d7ff84e4 translation-block\" id=\"h-i-ot-amp-echtzeit-tracking-was-bedeutet-das-fur-die-praxis\"><strong><strong>I<strong>oT &amp; real-time tracking: What does this mean in practice?<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-base-color has-text-color has-link-color wp-elements-1e14a3a3e7387be673fec02e1edba81a\">Thanks to IoT sensors and tracking data, food logistics providers can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-base-color has-text-color has-link-color wp-elements-f8f67b13754c3a3079b7632e9ea80291\">see where a delivery is at any time<\/li>\n\n\n\n<li class=\"has-base-color has-text-color has-link-color wp-elements-18e53eec67385b22c65ef2e0486f5680\">Identify discrepancies at an early stage<\/li>\n\n\n\n<li class=\"has-base-color has-text-color has-link-color wp-elements-05c3775710a02b7c76f27ee9f45347d0\">respond more quickly to delays<\/li>\n<\/ul>\n\n\n\n<p class=\"has-base-color has-text-color has-link-color wp-elements-cb00c9c882014d6081d6624977034847\">Instead of making phone calls or waiting for delayed replies, you can <strong>Live\u2011Informationen<\/strong> available \u2013 for planning, customer service and customers alike.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained has-background\" style=\"margin-top:0;margin-bottom:0;background-image:url(&apos;https:\/\/www.addhelix.com\/wp-content\/uploads\/2024\/08\/Helix.png&apos;);background-position:0% 50%;background-repeat:no-repeat;background-size:contain;\">\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-5f47d0dd wp-block-group-is-layout-grid\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-volle-transparenz-mit-addhelix-road\"><strong>Full transparency with addHelix Road<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\">With <strong>addHelix Road<\/strong>, tracking information is consolidated in one place and presented clearly. This makes transport processes <strong>consistently transparent<\/strong> \u2013 from planning right through to delivery.<\/p>\n\n\n\n<p><strong>The benefits for you:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Real-time transparency instead of information gaps<\/li>\n\n\n\n<li>Faster response to deviations<\/li>\n\n\n\n<li>Better service quality through reliable delivery information<\/li>\n<\/ul>\n\n\n\n<p>This is how digitalisation brings real added value to day-to-day operations in food logistics.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\" id=\"h-digitale-transformation-fur-alle-vorteile-fur-kmu\"><strong>Digital transformation for all: benefits for SMEs<\/strong><\/h4>\n\n\n\n<p>Many SMEs are reluctant to embrace digitalisation due to concerns about high costs or complex IT projects. Modern cloud solutions significantly lower these barriers to entry.<\/p>\n\n\n\n<p id=\"h-kmu-profitieren-besonders-von\"><strong>SMEs benefit particularly from:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>flexible, scalable solutions<\/li>\n\n\n\n<li>low technical barrier to entry<\/li>\n\n\n\n<li>Integration into existing processes<\/li>\n\n\n\n<li>rapid deployment without the need for long-term, large-scale projects<\/li>\n<\/ul>\n\n\n\n<p>With addHelix Road, SMEs can <strong>digitise gradually<\/strong>, without overburdening their organisation.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80)\">\n<h2 class=\"wp-block-heading has-base-color has-text-color has-link-color has-large-font-size wp-elements-b644eb66d650d637a3dbb454ed2d8742\" id=\"h-faqs-haufige-fragen-risiken-erkennen-losungen-nutzen\"><strong>FAQs: Frequently Asked Questions \u2013 Identifying risks, utilising solutions<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-022459ed wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group has-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-52009084 wp-block-group-is-layout-constrained\" style=\"border-radius:1rem;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);box-shadow:var(--wp--preset--shadow--shadow-1)\">\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>1. <strong>Why does a lack of transparency pose a risk in food logistics?<\/strong><\/strong><\/summary>\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Risks:<\/strong><br>Unclear transport statuses lead to quality issues, customer complaints and a loss of trust among customers.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Solution:<\/strong><br>Real-time tracking with addHelix Road ensures end-to-end transparency and reduces uncertainty in day-to-day operations.<\/p>\n<\/div>\n<\/details>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-52009084 wp-block-group-is-layout-constrained\" style=\"border-radius:1rem;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);box-shadow:var(--wp--preset--shadow--shadow-1)\">\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>2. <strong>Isn\u2019t IoT and tracking too costly for smaller businesses?<\/strong><\/strong><\/summary>\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Risks:<\/strong><br>Many SMEs fear high costs and complex implementations.<\/p>\n\n\n\n<p><strong>Solution:<\/strong><br>Cloud-based solutions lower the barriers to entry and enable a simple, scalable start \u2013 even without your own IT infrastructure.<\/p>\n<\/div>\n<\/details>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-52009084 wp-block-group-is-layout-constrained\" style=\"border-radius:1rem;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);box-shadow:var(--wp--preset--shadow--shadow-1)\">\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>3. <strong>What happens in the event of delays or changes?<\/strong><\/strong><\/summary>\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Risks:<\/strong><br>Problems are often only recognised when it is too late.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Solution:<\/strong><br>Real-time information highlights deviations at an early stage and enables swift corrective action.<\/p>\n<\/div>\n<\/details>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-52009084 wp-block-group-is-layout-constrained\" style=\"border-radius:1rem;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);box-shadow:var(--wp--preset--shadow--shadow-1)\">\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>4. <strong>How do customers benefit from digital tracking solutions?<\/strong><\/strong><\/summary>\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Risks:<\/strong><br>Unclear delivery times and a lack of information reduce customer satisfaction.<\/p>\n\n\n\n<p><strong>Solution:<\/strong><br>Reliable status updates improve transparency, trust and service quality.<\/p>\n<\/div>\n<\/details>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7f44ac88 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-0e0a5664 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-fazit-digitalisierung-als-erfolgsfaktor-in-der-lebensmittellogistik\">Conclusion: Digitalisation as a key to success in food logistics<\/h2>\n\n\n\n<p class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:300\">IoT, tracking and digital technologies are now essential tools for reducing risks, optimising processes and remaining competitive \u2013 regardless of a company\u2019s size. <\/p>\n\n\n\n<p class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:300\">With <strong>addHelix Road<\/strong> Food logistics providers are offered a solution that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Transparency creates<\/li>\n\n\n\n<li>lowers the barriers to entry<\/li>\n\n\n\n<li>and provides practical support for digital transformation<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-0e0a5664 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-jetzt-den-nachsten-schritt-gehen\"><strong> Take the next step now<\/strong><\/h2>\n\n\n\n<p>You\u2019d like to know how <strong>IoT &amp; Echtzeit\u2011Tracking<\/strong> want to make your food logistics more efficient and transparent? Talk to us about the right digital solutions for your business and<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-primary-background-color has-background wp-element-button\" href=\"mailto:sales@addhelix.com\">Get in touch with us now <\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"margin-top:0;margin-bottom:0;height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-small-font-size\">Author: Karin Saltori, Product Marketing<\/p>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Digitalisierung in der Lebensmittellogistik verst\u00e4ndlich erkl\u00e4rt:<br \/>\nWie IoT &#038; Echtzeit Tracking Transparenz schaffen \u2013 und warum auch KMU davon profitieren.<\/p>","protected":false},"author":3,"featured_media":5174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-5173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.addhelix.com\/en\/wp-json\/wp\/v2\/posts\/5173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.addhelix.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.addhelix.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.addhelix.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.addhelix.com\/en\/wp-json\/wp\/v2\/comments?post=5173"}],"version-history":[{"count":37,"href":"https:\/\/www.addhelix.com\/en\/wp-json\/wp\/v2\/posts\/5173\/revisions"}],"predecessor-version":[{"id":5248,"href":"https:\/\/www.addhelix.com\/en\/wp-json\/wp\/v2\/posts\/5173\/revisions\/5248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.addhelix.com\/en\/wp-json\/wp\/v2\/media\/5174"}],"wp:attachment":[{"href":"https:\/\/www.addhelix.com\/en\/wp-json\/wp\/v2\/media?parent=5173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.addhelix.com\/en\/wp-json\/wp\/v2\/categories?post=5173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.addhelix.com\/en\/wp-json\/wp\/v2\/tags?post=5173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}