Sport Conrad ensures real efficiency - with passion and Business Intelligence (BI)

What began as a small shoemaker's store in Penzberg in the Bavarian Oberland in 1897 is still a family business today.

Sport Conrad has been one of the leading sporting goods retailers for skiing, ski touring, snowboarding and outdoor equipment in the foothills of the Bavarian Alps for more than 125 years. 

The business is now run by the fourth generation and is firmly rooted in the region with its three branches. This is also thanks to the employees, who love mountain and ski sports, just like the founder Johann Conrad. The specialist sales staff are passionate sportsmen and sportswomen themselves and therefore know exactly what they are talking about.

Since its foundation, Sport Conrad has grown continuously and has become one of the leading sporting goods retailers in Germany.

A very special focus has always been on winter sports, as skiing, ski touring, telemarking and freeriding are passions that are reflected in one of the largest ski ranges in the world.

Business intelligence provides important insights

In order to increase the efficiency of its various business processes and thus its turnover, the Bavarian sporting goods retailer was looking for powerful and user-friendly BI software with the shortest possible implementation time and a manageable training phase. They wanted a solution that would allow them to view data from different perspectives and gain new insights - without having to constantly rely on cost-intensive programming work. In addition, the data should be available at short notice and updated on a daily basis without long loading times.  Together, they opted for QlikView^® and have since been able to gain a good overview of data and developments.

"With QlikView^®, we can turn our data into valuable information that significantly supports us in increasing efficiency in purchasing, warehousing and marketing."

Thomas Janker, Purchasing Manager, Sport Conrad GmbH